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	<title>Dog Business Blog &#187; Marketing and Promotion</title>
	<atom:link href="http://dogbusinessblog.dogtrainingbusiness.com/category/marketing-promotion/feed/" rel="self" type="application/rss+xml" />
	<link>http://dogbusinessblog.dogtrainingbusiness.com</link>
	<description>Dog Business Blog providing information about marketing and managing your dog business</description>
	<lastBuildDate>Mon, 11 Jul 2011 16:02:05 +0000</lastBuildDate>
	<language>en</language>
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		<title>Pet Pro Social Media Mastermind Group</title>
		<link>http://dogbusinessblog.dogtrainingbusiness.com/2011/07/pet-pro-social-media-master-mind-group/</link>
		<comments>http://dogbusinessblog.dogtrainingbusiness.com/2011/07/pet-pro-social-media-master-mind-group/#comments</comments>
		<pubDate>Sat, 09 Jul 2011 22:05:01 +0000</pubDate>
		<dc:creator>Dog_Saint</dc:creator>
				<category><![CDATA[Marketing and Promotion]]></category>
		<category><![CDATA[master mind]]></category>
		<category><![CDATA[mastermind]]></category>
		<category><![CDATA[pet professionals]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://dogbusinessblog.dogtrainingbusiness.com/?p=63</guid>
		<description><![CDATA[I’m starting a social media mastermind meeting for pet professionals. The first meeting will be in Huntington Beach. If you would like to attend please let me know. It will be at 10:30 on a weekday morning]]></description>
			<content:encoded><![CDATA[<p>I’m starting a social media mastermind meeting for pet professionals. The first meeting will be in Huntington Beach. If you would like to attend please let me know. It will be at 10:30 on a weekday morning</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dog trainers get a free listing for your business</title>
		<link>http://dogbusinessblog.dogtrainingbusiness.com/2010/08/dog-trainers-get-a-free-listing-for-your-business/</link>
		<comments>http://dogbusinessblog.dogtrainingbusiness.com/2010/08/dog-trainers-get-a-free-listing-for-your-business/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 06:13:01 +0000</pubDate>
		<dc:creator>Dog_Saint</dc:creator>
				<category><![CDATA[Marketing and Promotion]]></category>
		<category><![CDATA[dog trainers directory]]></category>
		<category><![CDATA[free listing]]></category>

		<guid isPermaLink="false">http://dogbusinessblog.dogtrainingbusiness.com/?p=56</guid>
		<description><![CDATA[I have resumed taking listings for dog trainers on the 101-dog-training-tips.com website. I no longer require a link back to my website. I noticed that almost all the trainers who wanted a link on my site did not have any desire to reciprocate with a link back to my site. This is one of the reason I temporarily quit giving new links to other dog trainers. The other reason was spam. If I get an over abundance of spam I will again postpone giving links until I can find a new solution. I have established new guidelines and policies and once again I’m giving links in the dog trainers directory. If you have any suggestions or comments I am open to suggestions for improving our network of websites Wishing you the best in business and in life, Andrew Ledford]]></description>
			<content:encoded><![CDATA[<p>I have resumed taking listings for dog trainers on the 101-dog-training-tips.com website. I no longer require a link back to my website. I noticed that almost all the trainers who wanted a link on my site did not have any desire to reciprocate with a link back to my site. This is one of the reason I temporarily quit giving new links to other dog trainers. The other reason was spam. If I get an over abundance of spam I will again postpone giving links until I can find a new solution.</p>
<p>I have established new guidelines and policies and once again I’m giving links in the <a title="dog trainers directory sign up" href="http://101-dog-training-tips.com/dog_trainers_directory/Link_Request.htm">dog trainers directory</a>.</p>
<p>If you have any suggestions or comments I am open to suggestions for improving our network of websites</p>
<p>Wishing you the best in business and in life,<br />
Andrew Ledford</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Online dog training dog school</title>
		<link>http://dogbusinessblog.dogtrainingbusiness.com/2010/02/online-dog-training-dog-school/</link>
		<comments>http://dogbusinessblog.dogtrainingbusiness.com/2010/02/online-dog-training-dog-school/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 13:35:35 +0000</pubDate>
		<dc:creator>Andrew Ledford The Dog Saint</dc:creator>
				<category><![CDATA[Marketing and Promotion]]></category>
		<category><![CDATA[free link and listing]]></category>
		<category><![CDATA[online dog training]]></category>

		<guid isPermaLink="false">http://dogbusinessblog.dogtrainingbusiness.com/?p=52</guid>
		<description><![CDATA[We have launched the online dog training courses on our 101-dog-training-tips.com website. If you lean towards positive reinforcement but also use a training leash and slip collar the online course may appeal to you and your clients. For those who refer members to the online dog training course I will give a free link and listing on the 101-dog-training-tips.com website or if you have a business that would benefit more from a listing on one of our other sites I will give you a listing on the most appropriate site. Wishing you the best in dog training and in life, Andrew Ledford]]></description>
			<content:encoded><![CDATA[<p>We have launched the <a title="online dog training" href="http://www.101-dog-training-tips.com/OnlineDogTraining/index.shtml">online dog training courses</a> on our 101-dog-training-tips.com website. If you lean towards positive reinforcement but also use a training leash and slip collar the online course may appeal to you and your clients. For those who refer members to the online dog training course I will give a free link and listing on the 101-dog-training-tips.com website or if you have a business that would benefit more from a listing on one of our other sites I will give you a listing on the most appropriate site.</p>
<p>Wishing you the best in dog training and in life,<br />
Andrew Ledford</p>
]]></content:encoded>
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		<item>
		<title>One Page Website Experiment</title>
		<link>http://dogbusinessblog.dogtrainingbusiness.com/2010/02/one-page-website-experiment/</link>
		<comments>http://dogbusinessblog.dogtrainingbusiness.com/2010/02/one-page-website-experiment/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 16:49:08 +0000</pubDate>
		<dc:creator>Andrew Ledford The Dog Saint</dc:creator>
				<category><![CDATA[Marketing and Promotion]]></category>
		<category><![CDATA[dog food website]]></category>
		<category><![CDATA[long tail]]></category>
		<category><![CDATA[website experiment]]></category>

		<guid isPermaLink="false">http://dogbusinessblog.dogtrainingbusiness.com/?p=49</guid>
		<description><![CDATA[Soon I may be ending the one page dog food website experiment. It has proven interesting and I have increases traffic to the site but not substantially. The most interesting finding is that after the online promotion was done I now get traffic on obscure search phases. I do not think I will try to harness this long tail effect, but it dose show that obscure sites can generate some traffic through unusual phrases. I will continue to play with rethinkdogfood.com and I have a new experiment I want to run on this site. Wishing you the best in dogs and in life Andrew Ledford]]></description>
			<content:encoded><![CDATA[<p>Soon I may be ending the one page dog food website experiment. It has proven interesting and I have increases traffic to the site but not substantially. The most interesting finding is that after the online promotion was done I now get traffic on obscure search phases. I do not think I will try to harness this long tail effect, but it dose show that obscure sites can generate some traffic through unusual phrases.</p>
<p>I will continue to play with <a title="dog food" href="http://rethinkdogfood.com">rethinkdogfood.com</a> and I have a new experiment I want to run on this site.</p>
<p>Wishing you the best in dogs and in life<br />
Andrew Ledford</p>
]]></content:encoded>
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		<title>Sample Distribution</title>
		<link>http://dogbusinessblog.dogtrainingbusiness.com/2010/02/sample-distribution/</link>
		<comments>http://dogbusinessblog.dogtrainingbusiness.com/2010/02/sample-distribution/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 15:59:31 +0000</pubDate>
		<dc:creator>Andrew Ledford The Dog Saint</dc:creator>
				<category><![CDATA[Marketing and Promotion]]></category>
		<category><![CDATA[dog shampoo]]></category>
		<category><![CDATA[dog treat samples]]></category>
		<category><![CDATA[groomers]]></category>
		<category><![CDATA[pet industry samples]]></category>
		<category><![CDATA[pet sample distribution]]></category>

		<guid isPermaLink="false">http://dogbusinessblog.dogtrainingbusiness.com/?p=47</guid>
		<description><![CDATA[This last week I have been helping a dog shampoo company distribute samples to groomers. Two weeks ago I had some great all natural organic dog treat samples I distributing to dog owners I came across in my travels. If you have a dog business where sample distribution in the Orange County California, Long Beach, South Bay, Los Angeles area would be beneficial contact me and I may be able to help.]]></description>
			<content:encoded><![CDATA[<p>This last week I have been helping a dog shampoo company distribute samples to groomers. Two weeks ago I had some great all natural organic dog treat samples I distributing to dog owners I came across in my travels. If you have a dog business where sample distribution in the Orange County California, Long Beach, South Bay, Los Angeles area would be beneficial contact me and I may be able to help.</p>
]]></content:encoded>
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		<title>Dog boarding kennel webpage promotion</title>
		<link>http://dogbusinessblog.dogtrainingbusiness.com/2009/11/dog-boarding-kennel-webpage-promotion/</link>
		<comments>http://dogbusinessblog.dogtrainingbusiness.com/2009/11/dog-boarding-kennel-webpage-promotion/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 02:24:15 +0000</pubDate>
		<dc:creator>Andrew Ledford The Dog Saint</dc:creator>
				<category><![CDATA[Marketing and Promotion]]></category>

		<guid isPermaLink="false">http://dogbusinessblog.dogtrainingbusiness.com/?p=35</guid>
		<description><![CDATA[Free sample listing for dog boarding kennels. http://ocdogboarding.com/ I am changing the free listing for the Phoenix Arizona dog boarding kennel. If you have a dog boarding kennel in the phoenix area let me know. I will also consider offering listings to kennels in other major markets. While I will give temporary listing for no charge the surest way to get on the website is to give us your financial support. The quality of the website offered will be in proportion to the financial support a patron imparts on this humble web word crafter. I also list dog boarding kennels for sale. I am happy to report that inquiries into buying boarding kennels have risen recently. Let us hope the economy continues to improve and that the very bad times are now in the past. Wishing you the best in dogs and the best in life Andrew Ledford The Dog Saint]]></description>
			<content:encoded><![CDATA[<p>Free sample listing for <a title="dog boarding kennels" href="http://ocdogboarding.com/ ">dog boarding kennels</a>.</p>
<p>http://ocdogboarding.com/</p>
<p>I am changing the free listing for the <a title="Phoenix Arizona dog boarding" href="http://ocdogboarding.com/phoenix_az/index.htm">Phoenix Arizona dog boarding kennel</a>. If you have a dog boarding kennel in the phoenix area let me know. I will also consider offering listings to kennels in other major markets. While I will give temporary listing for no charge the surest way to get on the website is to give us your financial support. The quality of the website offered will be in proportion to the financial support a patron imparts on this humble web word crafter.</p>
<p>I also list dog <a title="dog boarding kennels for sale" href="http://ocdogboarding.com/dog_boarding_kennels_sale/index.htm">boarding kennels for sale</a>. I am happy to report that inquiries into buying boarding kennels have risen recently. Let us hope the economy continues to improve and that the very bad times are now in the past.</p>
<p>Wishing you the best in dogs and the best in life<br />
Andrew Ledford<br />
The Dog Saint</p>
]]></content:encoded>
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		<title>Dogfood One page website experiment</title>
		<link>http://dogbusinessblog.dogtrainingbusiness.com/2009/11/dogfood-one-page-website-experiment/</link>
		<comments>http://dogbusinessblog.dogtrainingbusiness.com/2009/11/dogfood-one-page-website-experiment/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 17:59:23 +0000</pubDate>
		<dc:creator>Andrew Ledford The Dog Saint</dc:creator>
				<category><![CDATA[Marketing and Promotion]]></category>
		<category><![CDATA[dog business marketing experiment]]></category>
		<category><![CDATA[Dogfood]]></category>
		<category><![CDATA[one page website]]></category>

		<guid isPermaLink="false">http://dogbusinessblog.dogtrainingbusiness.com/?p=32</guid>
		<description><![CDATA[I have started a one page website experiment. I bought the website name rethinkdogfood.com when I was going to sell dog food with a multi level marketing program. Needless to say after I found out how the program worked I did not get involved with a business structured in such a questionable fashion. I have had the site mildly active for several months. There was a little copy on the site announcing it was awaiting future development. The first step was to add some relevant copy to the site and wait for Google to reindex the page. While I am waiting for Google I am also announcing the page to my online social network. I thought this might speed up the indexing process. So far I have not noticed any difference from websites that are not promoted through my social network. However Google did visit my site three days after I started promoting it across my social network but Microsoft’s bing did not.]]></description>
			<content:encoded><![CDATA[<p>I have started a one page website experiment. I bought the website name <a title="dogfood" href="http://rethinkdogfood.com/">rethinkdogfood.com</a> when I was going to sell dog food with a multi level marketing program. Needless to say after I found out how the program worked I did not get involved with a business structured in such a questionable fashion.</p>
<p>I have had the site mildly active for several months. There was a little copy on the site announcing it was awaiting future development. The first step was to add some relevant copy to the site and wait for Google to reindex the page. While I am waiting for Google I am also announcing the page to my online social network. I thought this might speed up the indexing process. So far I have not noticed any difference from websites that are not promoted through my social network. However Google did visit my site three days after I started promoting it across my social network but Microsoft’s bing did not.</p>
]]></content:encoded>
			<wfw:commentRss>http://dogbusinessblog.dogtrainingbusiness.com/2009/11/dogfood-one-page-website-experiment/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Marketing Opportunities on ProtectionDog.com</title>
		<link>http://dogbusinessblog.dogtrainingbusiness.com/2009/09/marketing-opportunities-on-protectiondog-com/</link>
		<comments>http://dogbusinessblog.dogtrainingbusiness.com/2009/09/marketing-opportunities-on-protectiondog-com/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 06:01:25 +0000</pubDate>
		<dc:creator>Andrew Ledford The Dog Saint</dc:creator>
				<category><![CDATA[Marketing and Promotion]]></category>
		<category><![CDATA[marketing puppies]]></category>
		<category><![CDATA[protection dog marketing]]></category>
		<category><![CDATA[puppy journal]]></category>
		<category><![CDATA[working dog journal]]></category>

		<guid isPermaLink="false">http://dogbusinessblog.dogtrainingbusiness.com/?p=22</guid>
		<description><![CDATA[The http://ProtectionDog.com site is back up and running. Earlier today I took ProtectionDog.com offline. Because I thought it was hacked. Yesterday I was almost out of bandwidth so I increased the amount of traffic the website can handle by about ten times. I was rather surprised when today I had almost reached my allowable bandwidth limits again. After getting back from an important meeting I had time to discover why the site is using so much bandwidth. It seems that ProtectionDog.com has become popular on Google’s image search and is getting a lot of traffic for German shepherd puppies and German shepherd puppy training. The increased traffic makes this is a good time to announce that I’m offering those who do protection dog training as well as those who offer trained dogs and puppies for sale an opportunity to have their own promotional blog on ProtectionDog.com ProtectionDog.com has always ranked well in the search engines and since I no longer do any protection training I am offering other a chance to promote their training services as well as puppies and trained adult dogs on this site. Now your protection training services, supporting products, and working dogs can all share in [...]]]></description>
			<content:encoded><![CDATA[<p>The <a title="http://ProtectionDog.com" href="http://ProtectionDog.com">http://ProtectionDog.com</a> site is back up and running. Earlier today I took ProtectionDog.com offline. Because I thought it was hacked. Yesterday I was almost out of bandwidth so I increased the amount of traffic the website can handle by about ten times. I was rather surprised when today I had almost reached my allowable bandwidth limits again. After getting back from an important meeting I had time to discover why the site is using so much bandwidth. It seems that ProtectionDog.com has become popular on Google’s image search and is getting a lot of traffic for German shepherd puppies and German shepherd puppy training.</p>
<p>The increased traffic makes this is a good time to announce that I’m offering those who do protection dog training as well as those who offer trained dogs and puppies for sale an opportunity to have their own promotional blog on ProtectionDog.com</p>
<p>ProtectionDog.com has always ranked well in the search engines and since I no longer do any protection training I am offering other a chance to promote their training services as well as puppies and trained adult dogs on this site. Now your protection training services, supporting products, and working dogs can all share in the positioning I have gained. There are two sections where I am offering promotional opportunities. They are both brand new. I will be adding some content to them in the near future.</p>
<p>ProtectionDog.com The Working Dog Journal</p>
<p>http://protectiondog.com/k9dogs/</p>
<p>and<br />
ProtectionDog.com The Puppy Journal</p>
<p>http://protectiondog.com/puppies/</p>
]]></content:encoded>
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		<title>Looking for New Marketing Tactics. Can You Suggest an Experiment?</title>
		<link>http://dogbusinessblog.dogtrainingbusiness.com/2009/09/looking-for-new-marketing-tactics-can-you-suggest-an-experiment/</link>
		<comments>http://dogbusinessblog.dogtrainingbusiness.com/2009/09/looking-for-new-marketing-tactics-can-you-suggest-an-experiment/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 05:39:11 +0000</pubDate>
		<dc:creator>Andrew Ledford The Dog Saint</dc:creator>
				<category><![CDATA[Marketing and Promotion]]></category>
		<category><![CDATA[dog business marketing experiment]]></category>

		<guid isPermaLink="false">http://dogbusinessblog.dogtrainingbusiness.com/?p=18</guid>
		<description><![CDATA[I am starting to experiment with some new approaches to marketing. I have a few that I plan to implement and will report on how they do in future blogs. Will begin working on the new marketing projects on Wednesday. However I would like your suggestions. What do you think will work? Is there a marketing idea that can be implemented quickly that you would like me to try? I am developing a collection of both short term and medium range marketing experiments Unfortunately I have been preoccupied with pressing business since the last post, I hope to be back to working on all my sites again after Wednesday. I look forward to hearing what you think may be a valid low cost quick to start marketing campaign.]]></description>
			<content:encoded><![CDATA[<p>I am starting to experiment with some new approaches to marketing. I have a few that I plan to implement and will report on how they do in future blogs. Will begin working on the new marketing projects on Wednesday. However I would like your suggestions. What do you think will work? Is there a marketing idea that can be implemented quickly that you would like me to try? I am developing a collection of both short term and medium range marketing experiments</p>
<p>Unfortunately I have been preoccupied with pressing business since the last post, I hope to be back to working on all my sites again after Wednesday.</p>
<p>I look forward to hearing what you think may be a valid low cost quick to start marketing campaign.</p>
]]></content:encoded>
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		<title>The power of Dog: contest boosts bank deposits</title>
		<link>http://dogbusinessblog.dogtrainingbusiness.com/2009/09/power-of-dog-contest-boosts-bank-deposits/</link>
		<comments>http://dogbusinessblog.dogtrainingbusiness.com/2009/09/power-of-dog-contest-boosts-bank-deposits/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 00:03:01 +0000</pubDate>
		<dc:creator>Andrew Ledford The Dog Saint</dc:creator>
				<category><![CDATA[Marketing and Promotion]]></category>

		<guid isPermaLink="false">http://dogbusinessblog.dogtrainingbusiness.com/?p=16</guid>
		<description><![CDATA[WSFS Bank&#8217;s summer pet contest won the bank at least 1500 new accounts. The bank ran a cutest pet picture contest and promised to donate a dollar to the Delaware Humane Association for every new checking account opened during the contest. This appears to be a fairly simple contest without much cost. Apparently it was also successful. The article mentions professor JoAnn L. Atkin of Western Michigan University as the co-author of a 2006 analysis of animals in advertising called &#8220;Love dogs? Love the ad!&#8221;  According to JoAnn L. Atkin it appears that &#8220;When there was a dog within the ad, people seemed to like it more, and those positive attitudes transferred over to the brand.&#8221; The 2006 analysis of animals in advertising was published in the Journal of Business Research. For people who have a strong affinity toward dogs there seems to be almost a magnetic attraction to all things dog, including advertising and marketing. While this affinity is strong, advertisers should take care not to abuse it. As B.F. Skinner stated, if the cultural system that supports the behavior of attraction (paying attention) is exploited to gain a temporary personal advantage at the expense of the target, then [...]]]></description>
			<content:encoded><![CDATA[<p>WSFS Bank&#8217;s summer pet contest won the bank at least 1500 new accounts.</p>
<p>The bank ran a cutest pet picture contest and promised to donate a dollar to the Delaware Humane Association for every new checking account opened during the contest. This appears to be a fairly simple contest without much cost. Apparently it was also successful.</p>
<p>The article mentions professor JoAnn L. Atkin of Western Michigan University as the co-author of a 2006 analysis of animals in advertising called &#8220;Love dogs? Love the ad!&#8221;  According to JoAnn L. Atkin it appears that &#8220;When there was a dog within the ad, people seemed to like it more, and those positive attitudes transferred over to the brand.&#8221; The 2006 analysis of animals in advertising was published in the Journal of Business Research.</p>
<p>For people who have a strong affinity toward dogs there seems to be almost a magnetic attraction to all things dog, including advertising and marketing. While this affinity is strong, advertisers should take care not to abuse it. As B.F. Skinner stated, if the cultural system that supports the behavior of attraction (paying attention) is exploited to gain a temporary personal advantage at the expense of the target, then the system itself will break down. Gaining a temporary advantage at the expense of potential customers is a common practice I find in modern advertising. When the considerate behavior of an interlocking cultural system is tricked, considerate behavior begins to break down. Soon that system will not work or will need major modifications. These modifications will make life for everyone less enjoyable. This is what happened with email. Spam is so bad it is difficult to trust anyone with an individual&#8217;s email address. We see this happen all the time within sales and advertising. Trickery and cultural exploitation are the main reasons most people hate talking to a sales person and it has a great deal to do with trust. Each time a really good sales person gains our trust and sells us on false promises we are less trusting of all.</p>
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